“I want”
A common problem with customers is that they know what they want but don’t know the correct terminology so they end up getting frustrated when they don’t get what they asked for. I have been working in the logo design and web template design business for a few years now and I find that this is a very common problem.
I’ve lost count how many times I’ve had written requests from clients for a specific style of design. let’s say the style they request is art deco when they actually meant modern. Unfortunately there is no real way to educate the whole world and make them sit in a design class or art history class. So how do we resolve this problem? Well we really can’t! but I will advise any business owner out there that is about to purchase any design to do some research before spending your time and money as well as someone else’s time and money trying to guess at what you really meant.
There are websites that give you the new trends of the year and also many sites which you can go and get ideas to use as examples of what you like. Sending the designer you hire an example of the styles you like help cut a lot of confusion and a lot of wasted. I know when clients would send me an image of a style they like for example the apple logo and they called it formal, I knew that what they meant was more in the lines of modern.
My suggestion to both designer and client, is go over the design information submitted, send in sample images of what you like and communicate to make sure what you are asking for is the same thing the other is thinking. There is nothing worse than spending hours designing something which you believe is what the client was asking for and then finding out they meant something completely different. As well as it is very frustrating for the client to have to wait for a design anxiously and then find out there was miss communication and they have to wait all over again for the new design.
As much as we would like to point fingers at the clients, and they want to do the same to the designer it really is no ones fault. There are a million design styles and they constantly change. In a perfect world everyone would be informed of everything but we all know that’s not the case. I suggest try communicating as best as possible and things will get resolved fairly easy, be patient with each other and be aware that just as much as you think the designer miss understood you, it could be you that’s giving the incorrect information. Work together is the key to success.
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